Angela Landrith

Salesforce Evangelist

Consulting, Mentoring, and Coaching

Change Maker

About Me

I am a passionate advocate for improving the experience for customers utilizing digital-first strategies and the power of the Salesforce platform.

I’ve worked in business systems analysis for two decades, specializing in defining solutions for enterprise applications. With a passion for problem-solving, I’ve collaborated with executives, business partners, and teammates to determine solutions to a variety of business problems – from simple items, such as making sure we capture an email address, to complex integrations leveraging multiple integrations.

ResidenceDallas, TX. USA
e-mailangelarlandrith@gmail.com
Available for Remote Work

What I Do

Salesforce CRM Strategy

I will drive your Salesforce CRM strategy by using the power of the platrofrm and no code/low code solutions. My goal is to make change at the speed of business!

Digital Product Manager

My focus is to help deliver connected digital experiences for customers and users. I will help you transform your legacy process into new connected digital experiences.

Roadmap

You can't achieve your goals without a realistic roadmap to get there. I will work with business and tech to develop a roadmap based on value and aligned with the strategy goals of the company.

Lean Product Operations

I believe that innovation requires clear and concise product operations from idea to execution. Portfolio management, Program Increment planning, Lean Business Cases and more.

Leadership, Mentoring and Coaching

I am skilled at working with all levels of leadership , across teams and business units. I am an advocate for helping others grow their own skills and their career.

Build Great Teams

I love building great teams that are self-organized and united with a mission. I have had the pleasure of leading teams from 5 - 25 people.

Relationship Builder

Relationships are a key component of building a great product. It is important to understand the needs of the customers from all points of view. That requires taking a deliberate approach to creating an open dialog.

Data Driven Approach

Data is the key to choosing the best place to focus efforts to improve and drive value. You can't manage, what you do not measure!

Resume

Experience

2021 - Current

loan Depot

Sr. Product Manager

Responsible for driving CRM strategy for all Sales channels within Salesforce and Marketing Cloud platforms.

2009- 2021

Bank of America

SVP, Salesforce Product Manager

Led Salesforce strategy for Mortgage, Auto, Financial Centers, and Consumer Investment.

2022-Present

Transition Trails

Founder and Executive Director

501c3 nonprofit focused on assisting people and non-profits with Consulting, Training, and on the job training programs.

Education

1996

University of Alaska, Anchorage

B.A. Political Science

minor in History

Salesforce

General Salesforce Knowledge

80%

Sales Cloud

75%

Service Cloud

50%

Financial Services Cloud

25%

Marketing Cloud

60%

CRM Strategy

75%

Salesforce
Digital Transformation
Financial Services
Product Management
Regulatory Controls
Leadership
Business Analysis
Stakeholder Alignment
Team Building
Bussiness Process Improvement
Roadmaps
Change Management
PI Planning
Sales Automation
Marketing Automation
Customer Journey Mapping

Blog

UI

Best Practices for Animated Progress Indicators

22 Jun 2020